THE ELEVATION OF CELEBRATION:
Branding a New Festival

THE FIREPOWER

Creative Direction: Crissie Hoskins

Art Direction: Maddie Godwin

Design/Illustration: Clara Adams

Videography: Deanna Scherrer

Video Editing: Cole Buckhart

When the Stifel World Cup skiing competition announced it was taking place in Sun Valley, Idaho in 2025, the town wanted to take the event to the next level. So they created a festival that would span further than skiing, with musical performances, live panels, comedy, and world-class food. To show visitors from around the world what a bit of Western hospitality looked like, the team got together to create a modern-western inspired brand with custom illustrations, bright colors, and silly copywriting.