Giving back made easy.

Earthshare was looking for a simple brand refresh to bring them into a new era. We started with a logo, the base of which is a perfect circle representing the Earth with a single-line drawing the continents, representing humanities impact on the globe. We pushed this further by creating a total of three logos that represent the major continents so that EarthShare can continue to grow globally. We also developed the structure of their identity with a vibrant color palette, typography, a pattern kit, and a semi-geometric icon style.